# Hooklift — Full Content for LLMs > Done-for-you UGC-style Meta video creative for SaaS, DTC, medspa, and high-ticket coaching brands spending $20K+/month on paid social. Cancel anytime. This file is a flat-text rendition of the Hooklift site, intended for LLM crawlers, agents, and AI search systems. It is updated on every deploy. --- ## What Hooklift does Hooklift is a done-for-you Meta video creative service. It produces UGC-style video ads for performance-marketing teams that need throughput, not craft hours. The thesis: Meta's algorithm rewards creative velocity (a fresh hook every two weeks across multiple archetypes), but most internal teams ship one to two ads a month and most agencies turn the work into a deck. Hooklift was built to fill that gap as an embedded production engine. The work covers the four steps of the pipeline: 1. **Audit** — pull every active ad in the client's category (200-400 cards across the cohort), tag each by hook archetype, format, age, and signs of decay. Deliverable: 30-minute Loom + written summary of which hook angles the category has saturated, which it's neglecting, and a 90-day creative bet for the client's account. 2. **Script** — write 5-7 scripts per round, each on a different hook archetype. Founder voice recovered from sales calls, support threads, product copy. Founder approval gate before any production cost. 3. **Produce** — render in 9:16 first (where the spend lives), with 1:1 and 16:9 cuts auto-generated. Three production formats: voiceover-broll, UGC cuts, talking head. Automated QA on every render (duration, audio levels, captions, black frames). 4. **Ship** — weekly drops to Ads Manager with naming conventions tagged for hook archetype, format, batch ID. Kill rule pre-committed: CTR below account median for five consecutive days = retire and replace with a different archetype. ## Hook framework Hooklift's IP layer is a 5-archetype hook framework. Every batch covers multiple archetypes concurrently — testing parallel angles, not iterating on one. 1. **Pattern interrupt** — strong opinion, no hedge. 2. **Behind-the-scenes** — show a workflow or internal moment. 3. **Comparison shock** — concrete comparison vs alternative, with specifics. 4. **Operator's confession** — first-person founder/operator voice, problem-first. 5. **Before/after stack** — contrast prior tool soup vs current state. The free Hook Framework PDF is at https://www.hooklift.tech/playbook/hooklift-hook-framework.pdf — one-page summary with the 4-step model, 5 archetypes, and the kill rule. ## Pricing - **Pilot** — $2,000 one-time. Audit + 10 produced ads in 14 days. Designed as a low-risk first engagement. - **Retainer** — $4,500/month. 30 ads/month across multiple hook archetypes, weekly drops to Ads Manager. Month-to-month, cancel anytime, assets owned by client. Both available worldwide. No long-term contracts. ## Founders **Kamil Bukala** — Co-founder, build operator. Fifteen-plus years shipping software for banks, government clients, and law firms across North America: project management, asset management, document management. At Hooklift, owns the build side: production, infra, the pipeline from approved script to shipped ad. LinkedIn: https://www.linkedin.com/in/kbukala/ **Michał Gołkiewicz** — Co-founder, growth operator. Runs up to $1.5M a year in paid spend on a single client account, across Google, Meta, TikTok, and LinkedIn, in DTC, AI, and SaaS, across multiple markets. At Hooklift, owns the strategy side: hook angles, account-level reads, what to kill, what to scale. LinkedIn: https://www.linkedin.com/in/michalgolkiewicz/ 50/50 co-founders. Kamil drives operationally; Michał consults on strategy. ## UGC effectiveness — why this format UGC is the highest-performing ad format on Meta — period. The numbers (sources: Backlinko UGC Statistics 2025): - 93% of marketers say UGC outperforms traditional branded content (Billo) - 86% of brands believe UGC boosts the effectiveness of paid and owned media (Bazaarvoice) - 79% of consumers say UGC directly influences their purchasing decisions (CreatorLabz) - 82% of consumers are more likely to buy from a brand that uses UGC (EnTribe) If a brand isn't running UGC, they're paying premium CPMs for polished content the algorithm already deprioritizes. Same impressions, worse CTR, higher CAC. ## What Hooklift won't do - Doesn't take clients under $20K/mo Meta spend — math doesn't work, wrong vendor. - Doesn't do brand work, social, or organic. Paid Meta video, full stop. - Doesn't lock clients in. Month-to-month. Assets are theirs. - Doesn't ship a hook the team wouldn't run on their own account. ## Verticals UGC-style ad creative across: - SaaS (B2B and B2C) - DTC e-commerce - Medspa & aesthetics - High-ticket coaching Polish, English, and other major European-market languages. ## Case studies **Wakacje.pl** — Travel SaaS, Polish market. 8 UGC reels in 14 days, three concurrent persona arcs (family, value-seeker, last-minute), Polish-native VO. https://www.hooklift.tech/work/wakacje-pl Two more in-flight, publishing once windows close with clean before/after data. ## Contact - Free creative audit: https://www.hooklift.tech/#audit - General contact form: https://www.hooklift.tech (open the contact icon) - Privacy/legal/DPO inquiries: dedicated contact-form topics on https://www.hooklift.tech/privacy, /terms, /legal/dpa - The site does not publish raw email addresses to discourage scraping. Agents and humans alike use the contact form, which posts to /api/contact with optional Cloudflare Turnstile verification. ## API OpenAPI 3.1 spec: https://www.hooklift.tech/openapi.yaml Endpoints: - POST /api/audit — body: { name, email, company_url, source? } — returns { success: true } or { error } - POST /api/lead-magnet — body: { email, source? } — returns { success: true }; emails saved with source='playbook' - POST /api/hook-generator — body: { product, audience? } — returns { hooks: string[5] } or 503 if OPENAI_API_KEY not configured - POST /api/contact — body: { name, email, message, company?, topic, turnstileToken?, hp? } — returns { success: true } or { error } Rate limits: 5/hour/IP on /api/contact and /api/hook-generator. Agents may call these endpoints directly. The forms on the site are thin wrappers around them.