Terms of Service

1. Acceptance of Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“Client,” “you,” or “your”) and SYNNETRA Corp, operating under the brand name Hooklift (“Hooklift,” “we,” “us,” or “our”), governing your use of the Hooklift website located at hooklift.tech (the “Site”) and all related services provided by Hooklift.

By accessing or using our Site, submitting an audit request form, engaging our services, or otherwise indicating your acceptance (such as by clicking “Send my audit” or similar affirmative action), you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you must not use our Site or engage our services.

These Terms apply to all visitors, users, and clients of the Site and services. Additional terms or conditions may apply to specific services or engagements, and such terms will be communicated to you before you agree to them. In the event of a conflict between these Terms and any additional terms specific to a particular engagement, the engagement-specific terms shall control with respect to that engagement.

We reserve the right to update or modify these Terms at any time, as described in Section 22 below. Your continued use of the Site or services after any modification constitutes your acceptance of the revised Terms.

2. Description of Service

Hooklift is a done-for-you Meta ad creative agency specializing in the production of video ad creative for Software-as-a-Service (“SaaS”) companies. We produce video ad creative designed for use in clients’ Meta (Facebook and Instagram) advertising campaigns.

Our services include, but are not limited to, the following:

• Competitive ad audit: We review your current Meta ad creative and analyze competitor advertising strategies to identify opportunities for improvement and differentiation.
• Script writing: We develop video ad scripts tailored to your product, target audience, and advertising objectives, incorporating proven hook structures and persuasion frameworks.
• Video production: We produce finished video ad creatives using a combination of professional production techniques, including voiceover with B-roll, user-generated content (UGC) style cuts, and talking head formats. Videos are rendered in multiple aspect ratios (9:16, 1:1, 16:9) at 1080p resolution.
• Creative delivery: We deliver finished video assets optimized for upload to Meta Ads Manager, ready for deployment in your advertising campaigns.

Hooklift does not manage your advertising accounts, place media buys, or run your advertising campaigns. We produce creative assets that you upload and deploy in your own Meta ad accounts. We are not responsible for the performance, targeting, budget allocation, or management of your advertising campaigns.

Our services are designed for SaaS companies spending $20,000 or more per month on Meta advertising. We reserve the right to decline engagements that fall outside our area of expertise or target market.

3. Eligibility

To use our Site and engage our services, you must meet the following eligibility requirements:

• Age requirement: You must be at least 18 years of age (or the age of majority in your jurisdiction, if older) to use our Site or engage our services.
• Authority to bind: If you are engaging our services on behalf of a company, organization, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms. In such case, “you” and “your” shall refer to that entity.
• Accurate information: You agree to provide accurate, current, and complete information when submitting our audit request form or otherwise providing information to us.
• Lawful use: You agree to use our Site and services only for lawful purposes and in accordance with these Terms.

By engaging our services, you represent and warrant that you meet all of the foregoing eligibility requirements. We reserve the right to refuse service to anyone who does not meet these requirements or for any other reason at our sole discretion.

4. Account and Registration

To request an audit or engage our services, you must submit our audit request form with your name, work email address, and company URL. By submitting this form, you are providing us with the information necessary to evaluate your request and initiate our services.

You are responsible for ensuring that all information provided in the audit request form is accurate, current, and complete. Inaccurate or incomplete information may result in delays in processing your request or our inability to provide our services effectively.

Our Site does not currently require the creation of a traditional user account with a username and password. However, we may communicate with you via the email address you provide, and you are responsible for maintaining access to that email address for the duration of our engagement.

We may, at our discretion, implement an account registration system in the future. If we do, additional terms governing account creation, security, and management will be communicated to you at that time.

5. Service Engagement

5.1 Pilot Engagement

The primary entry point for our services is the Pilot engagement, which is a one-time engagement priced at $2,000 USD. The Pilot engagement includes the following:

• Competitive ad audit: A comprehensive review of your current Meta ad creative and analysis of competitor advertising strategies, delivered as a video walkthrough (typically via Loom).
• Script writing: Development of multiple video ad scripts (typically 10 scripts) based on our audit findings, your product positioning, and proven hook frameworks.
• Video production: Production of finished video ad creatives (typically 10 videos) in multiple formats and aspect ratios, ready for deployment in Meta Ads Manager.
• Creative delivery: Delivery of all finished video assets in formats optimized for Meta advertising, including all necessary aspect ratios (9:16 for Stories/Reels, 1:1 for Feed, 16:9 for in-stream).

5.2 Scope and Exclusions

The Pilot engagement includes only the services expressly described above. The following services are expressly excluded unless separately agreed upon in writing:

• Ad account management or media buying
• Landing page design or development
• Copywriting for non-video assets (static ads, emails, landing pages)
• Campaign strategy, audience targeting, or budget allocation
• Revisions beyond the scope agreed upon during the engagement
• Photography, on-location videography, or talent casting

5.3 Engagement Process

Our typical engagement process follows these steps:

1. Audit request: You submit our audit request form with your name, email, and company URL.
2. Free audit delivery: We reply within 24 hours with a Loom video breaking down your current Meta creative and three hooks we would test.
3. Engagement confirmation: If you choose to proceed, we confirm the engagement scope and send an invoice for payment.
4. Production: Upon receipt of payment, we begin script development and video production.
5. Delivery: Finished video creatives are delivered to you for review and deployment.

5.4 Timelines

We endeavor to complete the Pilot engagement within the timeline communicated during the engagement confirmation. However, delivery timelines are estimates and not guarantees. Delays may occur due to factors including, but not limited to, the complexity of the project, client responsiveness, revision requests, and the availability of required brand assets or information.

6. Payment Terms

6.1 Pricing

The Pilot engagement is priced at $2,000 USD as a one-time payment. This price is subject to change for future engagements, but the price confirmed at the time of your engagement will be honored.

6.2 Payment Timing

Full payment is due before work begins on your engagement. We will provide an invoice with payment instructions upon engagement confirmation. Work will not commence until payment has been received and confirmed.

6.3 Accepted Payment Methods

We accept payment via bank transfer (wire transfer or ACH), credit card, or other payment methods communicated during the invoicing process. All payments must be made in USD unless otherwise agreed upon in writing.

6.4 Refund Policy

Our Pilot engagement includes a hook-rate performance guarantee: if none of the pilot creatives beat your current top-performing ad’s hook rate (defined as the percentage of viewers who watch past the first 3 seconds) when tested under comparable conditions, you are entitled to a full refund of the Pilot engagement fee.

To qualify for the performance guarantee, you must: (a) deploy the delivered creatives in your Meta ad account within 30 days of delivery; (b) run the creatives with comparable budget and targeting to your existing top-performing ad; (c) allow the creatives to run for a minimum of 7 days or until they have accumulated at least 1,000 impressions each, whichever comes first; and (d) provide us with the performance data (hook rate metrics from Meta Ads Manager) within 14 days of the test concluding.

Outside of the performance guarantee, all fees are non-refundable once work has commenced. If you cancel the engagement before work begins, you are entitled to a full refund of any amount paid.

6.5 Taxes

All fees are exclusive of applicable taxes, including but not limited to sales tax, value-added tax (VAT), goods and services tax (GST), and harmonized sales tax (HST). You are responsible for paying any applicable taxes in addition to the fees charged for our services, unless we are legally required to collect such taxes from you.

7. Intellectual Property

7.1 Client Ownership of Deliverables

Upon receipt of full payment for an engagement, all rights, title, and interest in and to the final delivered video assets and scripts (“Deliverables”) produced during that engagement are assigned to you. You own the Deliverables and may use, modify, reproduce, distribute, publicly display, and create derivative works from them without restriction and without further compensation to Hooklift.

7.2 Hooklift Retained Rights

Hooklift retains all rights, title, and interest in and to its proprietary production processes, methodologies, workflows, tools, templates, production pipeline, software, frameworks, and general knowledge and expertise (“Hooklift IP”). Nothing in these Terms transfers ownership of any Hooklift IP to you. We grant you no license to use Hooklift IP outside of the specific Deliverables produced for your engagement.

7.3 Portfolio and Case Study Rights

Unless you notify us in writing that you wish to opt out, you grant Hooklift a non-exclusive, royalty-free, worldwide license to use the Deliverables, your company name, and your logo in our portfolio, case studies, marketing materials, and on our website for the purpose of promoting our services. You may opt out of this license at any time by contacting us at our legal contact form, and we will remove your materials within 30 days of your request.

7.4 Pre-Existing Intellectual Property

All pre-existing intellectual property brought to the engagement by either party remains the property of the original owner. If you provide us with brand assets, logos, product images, or other materials (“Client Materials”) for use in the Deliverables, you retain ownership of those Client Materials and grant us a limited, non-exclusive license to use them solely for the purpose of producing the Deliverables.

7.5 Third-Party Materials

The Deliverables may incorporate stock footage, music, fonts, or other third-party materials licensed by Hooklift. We ensure that all third-party materials used in the Deliverables are properly licensed for use in advertising. The specific license terms for third-party materials will be communicated to you upon delivery if applicable.

8. Client Responsibilities

To enable us to provide our services effectively, you agree to the following responsibilities:

• Provide brand assets: You will provide us with necessary brand assets, including but not limited to logos, brand guidelines, product screenshots, demo videos, and any other materials we reasonably request for the production of the Deliverables. You represent and warrant that you have the right to provide and authorize our use of all such materials.
• Approve scripts: You will review and approve (or provide feedback on) scripts and creative concepts within the timeline communicated during the engagement. Unreasonable delays in your feedback may delay delivery of the final Deliverables.
• Timely feedback: You will respond to our communications and feedback requests in a timely manner. We define “timely” as within 3 business days of our request, unless otherwise agreed upon. Extended non-responsiveness (more than 14 days without communication) may result in the engagement being deemed complete as-is.
• Truthful information: You will provide truthful and accurate information about your business, products, services, and advertising claims. You are solely responsible for ensuring that all claims made in the ad creative are truthful, substantiated, and compliant with applicable advertising laws and Meta’s advertising policies.
• Upload and deployment: You are responsible for uploading the delivered video creatives to your own Meta ad accounts and deploying them in your campaigns. Hooklift does not access your ad accounts.
• Compliance: You are responsible for ensuring that your advertising campaigns comply with all applicable laws, regulations, and Meta’s advertising policies, including but not limited to those related to advertising claims, data privacy, and consumer protection.

9. Confidentiality

Both parties agree to keep confidential all proprietary or sensitive business information (“Confidential Information”) received from the other party during the course of the engagement. Confidential Information includes, but is not limited to, business strategies, customer data, financial information, marketing plans, product roadmaps, pricing structures, and any information that is marked as confidential or that a reasonable person would understand to be confidential given the nature of the information and the circumstances of disclosure.

The obligations of confidentiality shall not apply to information that:

• Is or becomes publicly available through no fault of the receiving party;
• Was known to the receiving party prior to disclosure, as evidenced by written records;
• Is independently developed by the receiving party without reference to the Confidential Information;
• Is rightfully received from a third party without restriction on disclosure;
• Is required to be disclosed by law, regulation, court order, or governmental authority, provided that the disclosing party gives reasonable prior notice to the other party (where legally permitted) to allow them to seek a protective order or other appropriate remedy.

The confidentiality obligations in this section shall survive the termination of these Terms and any engagement for a period of two (2) years from the date of disclosure.

10. Representations and Warranties

Hooklift represents and warrants that:

• We will perform our services in a professional and workmanlike manner consistent with generally accepted industry standards for creative agencies.
• The Deliverables will be original works (except for properly licensed third-party materials) and will not infringe the intellectual property rights of any third party.
• We have the authority to enter into these Terms and to perform our obligations hereunder.

EXCEPT AS EXPRESSLY SET FORTH IN THESE TERMS, OUR SERVICES AND DELIVERABLES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. To the maximum extent permitted by applicable law, we disclaim all other warranties, including but not limited to implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

No guarantee of advertising performance. We do not warrant or guarantee any specific advertising performance results, including but not limited to click-through rates, conversion rates, cost per acquisition, return on ad spend (ROAS), sales, revenue, or any other metric. The performance of advertising creative depends on numerous factors outside our control, including but not limited to ad targeting, budget allocation, competitive landscape, market conditions, product-market fit, landing page quality, and the broader advertising platform environment.

The hook-rate performance guarantee described in Section 6.4 is the sole and exclusive performance-related guarantee offered by Hooklift, and it applies only to the Pilot engagement under the specific conditions described therein.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL HOOKLIFT, SYNNETRA CORP, OR THEIR RESPECTIVE DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA, BUSINESS OPPORTUNITIES, REVENUE, OR OTHER INTANGIBLE LOSSES, arising out of or in connection with: (a) your use or inability to use our services; (b) any Deliverables produced under these Terms; (c) the performance or non-performance of any advertising campaigns using our Deliverables; (d) unauthorized access to or alteration of your data; or (e) any other matter relating to our services, whether based on warranty, contract, tort (including negligence), strict liability, or any other legal theory, and whether or not we have been advised of the possibility of such damages.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR OUR SERVICES SHALL NOT EXCEED THE TOTAL AMOUNT YOU HAVE PAID TO US IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Some jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages. In such jurisdictions, our liability shall be limited to the maximum extent permitted by applicable law. Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by applicable law.

12. Indemnification

You agree to indemnify, defend, and hold harmless Hooklift, SYNNETRA Corp, and their respective directors, officers, employees, agents, affiliates, and licensors from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees and court costs) arising out of or related to:

• Your use of our services or Deliverables, including but not limited to claims arising from advertising campaigns that utilize our Deliverables;
• Your breach of these Terms, including any representations and warranties made herein;
• Your violation of any applicable law, regulation, or third-party right;
• Any claims that the Client Materials you provided infringe or misappropriate the intellectual property rights of a third party;
• Any claims arising from the advertising content, claims, or representations in the Deliverables to the extent such content, claims, or representations were provided by you or made at your direction;
• Your products, services, or business practices as advertised in campaigns using the Deliverables.

We will promptly notify you of any claim subject to this indemnification provision and cooperate with you, at your expense, in defending against such claim. We reserve the right, at our own expense, to assume the exclusive defense and control of any matter subject to indemnification by you.

13. Term and Termination

13.1 Term

These Terms are effective from the date you first access our Site or submit an audit request, and remain in effect until terminated in accordance with this section. The term of a specific engagement begins upon receipt of payment and continues until the Deliverables have been delivered and the engagement is deemed complete.

13.2 Termination by Either Party

Either party may terminate an active engagement by providing 30 days’ written notice to the other party via email. The terminating party should send notice to the email address on file for the other party.

13.3 Termination for Cause

Either party may terminate the engagement immediately upon written notice if the other party: (a) materially breaches these Terms and fails to cure such breach within 14 days after receiving written notice of the breach; (b) becomes insolvent, files for bankruptcy, or has a receiver appointed for a substantial portion of its assets; or (c) ceases to operate in the ordinary course of business.

13.4 Effect of Termination

Upon termination of an engagement:

• We will deliver any completed or in-progress Deliverables to you within 14 days of the termination date.
• You are responsible for payment for all work completed up to the date of termination, calculated on a pro-rata basis relative to the total engagement scope.
• If we terminate the engagement for your breach, no refund shall be owed for work completed or in progress.
• If you terminate the engagement before work has commenced, you are entitled to a full refund of any amount paid.
• The performance guarantee described in Section 6.4 shall not apply to engagements terminated before delivery of all Deliverables.

13.5 Survival

The following sections shall survive termination of these Terms: Section 7 (Intellectual Property), Section 9 (Confidentiality), Section 10 (Representations and Warranties), Section 11 (Limitation of Liability), Section 12 (Indemnification), Section 14 (Dispute Resolution), and Section 15 (Governing Law).

14. Dispute Resolution

14.1 Good Faith Negotiation

In the event of any dispute, claim, or controversy arising out of or relating to these Terms or our services (“Dispute”), the parties agree to first attempt to resolve the Dispute through good faith negotiation. Either party may initiate the negotiation process by sending a written notice describing the nature of the Dispute and the proposed resolution to the other party. The parties agree to engage in good faith discussions for a period of at least 30 days from the date of the initial notice before initiating any formal dispute resolution proceedings.

14.2 Binding Arbitration

If the Dispute cannot be resolved through good faith negotiation within 30 days, the Dispute shall be finally resolved by binding arbitration administered under the rules of the ADR Institute of Canada. The arbitration shall be conducted by a single arbitrator in Toronto, Ontario, Canada. The language of the arbitration shall be English. The arbitrator’s decision shall be final and binding on both parties, and judgment upon the award may be entered in any court having jurisdiction.

14.3 Small Claims Court Exception

Notwithstanding the foregoing, either party may bring an individual action in small claims court for Disputes within the jurisdictional limits of such court, provided that the action is not transferred, removed, or appealed to a different court.

14.4 No Class Actions

You agree that any Dispute resolution proceedings will be conducted only on an individual basis and not as a class, consolidated, or representative action. You waive any right to participate in a class action lawsuit or class-wide arbitration against Hooklift or SYNNETRA Corp, to the extent permitted by applicable law.

15. Governing Law

These Terms and any Dispute arising out of or related to these Terms or our services shall be governed by and construed in accordance with the laws of the Province of Ontario, Canada, and the federal laws of Canada applicable therein, without regard to conflict of law principles. To the extent that a Dispute is not subject to arbitration as described in Section 14, the courts of competent jurisdiction in the Province of Ontario, Canada shall have exclusive jurisdiction over such Dispute, and each party irrevocably submits to the personal jurisdiction of such courts.

16. Force Majeure

Neither party shall be liable for any failure or delay in performing its obligations under these Terms to the extent that such failure or delay is caused by circumstances beyond the party’s reasonable control (“Force Majeure Event”), including but not limited to acts of God, natural disasters, pandemic or epidemic, war, terrorism, riots, civil unrest, government actions or regulations, embargoes, labor disputes, strikes, fire, flood, earthquake, power outage, internet or telecommunications failures, cyberattacks, or disruptions to third-party services relied upon by either party. The affected party shall promptly notify the other party of the Force Majeure Event and use reasonable efforts to mitigate its effects. If a Force Majeure Event continues for more than 60 days, either party may terminate the affected engagement upon written notice to the other party.

17. Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the validity, legality, and enforceability of the remaining provisions shall not in any way be affected or impaired. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving the original intent of the parties, or if such modification is not possible, it shall be severed from these Terms.

18. Entire Agreement

These Terms, together with our Privacy Policy and any engagement-specific terms communicated to you in writing, constitute the entire agreement between you and Hooklift regarding your use of our Site and services and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding such subject matter. No oral or written statements, representations, or agreements made by either party that are not expressly set forth in these Terms shall be binding.

19. Assignment

You may not assign or transfer these Terms or any of your rights or obligations hereunder, in whole or in part, without our prior written consent. Any attempted assignment or transfer in violation of this provision shall be null and void. We may assign or transfer these Terms, or any rights or obligations hereunder, in whole or in part, without your consent, including but not limited to in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of our assets. Subject to the foregoing, these Terms shall be binding upon and inure to the benefit of the parties and their respective successors and permitted assigns.

20. Waiver

No waiver by either party of any breach or default of these Terms shall be deemed a waiver of any subsequent breach or default. No waiver shall be effective unless made in writing and signed by an authorized representative of the waiving party. The failure of either party to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

21. Notices

All notices, requests, consents, and other communications required or permitted under these Terms shall be in writing and shall be deemed given when:

• Delivered personally;
• Sent by email (with confirmation of receipt), provided that a copy is promptly sent by another method described herein;
• Sent by nationally recognized overnight courier (with tracking confirmation); or
• Sent by registered or certified mail, postage prepaid, return receipt requested.

Notices to Hooklift should be sent to:

Notices to you will be sent to the email address you provided in your audit request form or the most recent email address you have provided to us.

22. Changes to Terms

We reserve the right to update or modify these Terms at any time at our sole discretion. When we make changes, we will update the “Effective” date at the top of this page and post the revised Terms on our Site. If we make material changes to these Terms, we may also notify you via email or through a prominent notice on our Site.

Your continued use of our Site or services after the posting of revised Terms constitutes your acceptance of the changes. If you do not agree to the revised Terms, you must stop using our Site and services. Any changes to these Terms will not apply retroactively to engagements that were confirmed before the effective date of the changes, unless both parties agree in writing.

23. Contact

If you have any questions, concerns, or inquiries regarding these Terms of Service, please contact us at:

For general inquiries about our services, please use our contact form.

For privacy-related inquiries, please see our Privacy Policy or use our privacy contact form.