About
We started Hooklift because
we kept seeing the same thing.
SaaS companies doing $50M ARR — running the same Meta ad from Q3 2024. Same hook. Same opener. Sometimes literally the same actor. The brands had the budget. They had the team. They had the agency on retainer.
They didn't have the throughput.
Creative is the lever Meta's algorithm rewards now — not targeting, not bid strategy. And the founders we kept talking to all knew it. The problem wasn't that they didn't care. The problem was that shipping a fresh hook every two weeks — the cadence the platform actually wants — requires a production engine. Most internal teams ship one to two. Most agencies turn it into a deck.
Hooklift is what we wanted as operators — the embedded creative arm that ships, not the agency that pitches.
Founders
Two operators. 50/50.
Kamil Bukala
Build & Operations
Build operator. Fifteen-plus years shipping software for banks, government clients, and law firms across North America — project management, asset management, document management systems. At Hooklift, Kamil owns the build side: production, infra, delivery pipeline. Approved script to shipped ad.
Michał Gołkiewicz
Strategy & Ad Direction
Growth operator. Up to $1.5M a year in paid spend on a single client account — across Google, Meta, TikTok, and LinkedIn, in DTC, AI, and SaaS, across multiple markets. At Hooklift, Michał owns the strategy side: hook angles, account-level reads, what to kill, what to scale.
What we won't do
- We don't take clients under $20K/mo Meta spend. The math doesn't work for them and we end up the wrong vendor.
- We don't do brand work, social, or organic. Paid Meta video, full stop.
- We don't lock you in. Month-to-month. Cancel anytime — assets are yours.
- We don't ship a hook we wouldn't run on our own account.