Free playbook

The Hooklift
Hook Framework.

A one-page PDF — the same 4-step model and 5 hook archetypes we use on every retainer engagement. Send your email, get the file.

What's inside

  • The 4-step model: Audit, Script, Produce, Ship — what each step actually means in practice.
  • The 5 hook archetypes that work for SaaS: pattern interrupt, behind-the-scenes, comparison shock, operator's confession, before/after stack.
  • When a hook stops working — the kill rule we use, with the exact metric thresholds.

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Hooklift v1

The Hook
Framework.

4 steps. 5 archetypes. 1 kill rule.

PDF · 1 page